DJMDaniel Jorge Management
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Service 02

What can be built — and does the math actually work?

Feasibility translates a piece of land into a decision: build, partner, hold, or sell. It is the diligence step that prices entitlement risk, construction cost, and operating yield before the design team is ever hired.

What we do

Find the highest and best use before assumptions define it.

A property has one highest and best use. Feasibility is the work of finding it before the seller, the broker, or your own assumptions get to define it for you.

The output is not a thick book. It is a short memo with one paragraph an owner can read in two minutes: this is what should be built here, this is what it will cost, this is what it will return, and these are the three things that have to be true for the answer to hold.

Principal reviewing pro forma assumptions and a development concept at a planning table
A short memo an owner can act on in two minutes.

What this looks like in practice

  • Market-validated highest-and-best-use analysis: which product type the submarket actually absorbs, at what rents or sale prices, in what unit mix or key count.
  • Pro forma sanity-check — hard costs, soft costs, financing, operating assumptions — calibrated against current Florida construction and lender data, not stale spreadsheets.
  • Constructability and regulatory risk pricing, so entitlement cost and time are inside the math, not under it.
  • Sensitivity analysis on the three or four variables that actually move the IRR — rents, cost per door, lease-up timing, exit cap.
  • A two-page recommendation: build (and how), partner (and on what terms), hold, or sell.

When this service is the right entry point

  • You own or control a Florida property and need to decide what to do with it.
  • You have a deal under contract and need an owner-side check on the seller's stated yield assumptions.
  • You are choosing between two or more development concepts and need the numbers to drive the choice.

When this is not the right entry point

  • You have already committed to a product type and a design team and want validation. Feasibility done after commitment is theater, not diligence.
  • You want a market study without an owner-side pro forma. The two answer different questions.

How an engagement starts

A project review. We look at the property, the contract or ownership posture, and the owner's actual return target. If feasibility is the right service, we scope it on the call.